Planning content is the hardest part of blogging, at least in my opinion, or so I thought. With our wedding quickly approaching, I knew that I would not be able to devote the time I needed on creating content for A Blissful Haven. Rather than letting ABH go dark with no posts, I sat down at the end of November/beginning of December and got started creating content from then through May 1. Was this challenging? Of course, but I knew it needed to be done. It needed to be done because ABH is doing well, my followers are up, my content is getting better, and I owe to my readers and myself to put my time and energy into ABH. Today I am going to walk you step by step on how to plan content months at a time. You will find that once your content is planned out, creating the posts and sitting down to write is much easier.
How To Plan Content Months At A Time:
Brainstorm Ideas //
Sit down with a notepad and start listing all of the ideas that you have in mind. This is something that you should be doing all the time. Keep a small notepad in your purse, by your night stand, and other convenient locations so when ideas come to mind, you are able to write them down quickly without forgetting them.
List Out Your Monthly Posting Schedule //
Whether you post two times, three times, or five times a week, list out the dates that you will publishing posts on a piece of paper. This will come in handy on the next step.
Start Matching Ideas To Dates //
Grab your notepad of ideas and your posting schedule so that they are side-by-side. In pencil (I couldn’t stress this enough), go through your blog post ideas and start matching the ideas to a specific date that you post on. The reason why I recommend writing everything in pencil is because it’s easy to erase. Topics might need to be moved until you get your schedule finalized.
Leave A Few Dates Blank //
I highly recommend keeping a few dates without a topic in mind. This will make sure that you have room to move blog posts around incase you are unable to get the post published or you have an unplanned sponsored post.
Update Your Calendars With Your Content //
Once you like the written out schedule, the next step you should do is update your calendars with a finalized posting schedule. The amount of calendars I have is crazy! I keep my Gmail, planner, and editorial calendar updated at all times.
Schedule Your Posts On Your Site //
The next step you should do is go through and schedule your blog posts on the backend of your site. While you’re scheduling your posts, make sure you add your category, tags, and overall post layout. By having all of this done ahead of time, when you feel the juices flowing to start writing, the post is already set up.
Map Out Each Post //
When it’s time to start writing, go through and map out each post. What I mean by this is, add your introduction paragraph (if you know it), mark where you will have images, include your main heading, list out the key point you want to make (without the supporting statements), and include your call-to-actions or questions at the end of the post. Also, go through and add all of your layout features such as the different heading formats, bold, different font colors, etc.
Create A Schedule And Deadline //
Now that everything is laid out, sit down and create a schedule of when you are going to get these posts written. By creating a deadline, you are forcing yourself to find time and get it done rather than waiting until the night before. On the last weekend of February, I went through and finalized my posts for March-April and knew I wanted to have all of the posts done for March (that I could do) before the weekend was over. I’m super excited to say that I got all but X done, besides my ABH Happenings and Ask Alexis post because those need to be done in the current rather than ahead of time.
Schedule Social Media //
Finally, the post is done and proofread. The next step is to schedule all of your social media posts for the specific blog post.
These are the steps that I follow when I create my content and plan contents months at a time. I find that it’s easier to sit down and write in batches by having content listed out months in advance.
How do you create content?
What tips do you have for people wanting to get their blog posts done ahead of time?